Advantages of Pocket-Sized Maps and Brochures
Marketing your business can be costly. It is, therefore, essential to be creative and come up with cost-effective solutions. There are considerable merits you can enjoy by choosing to use these brochures. A significant merit associated with using pocket-sized brochures is that they allow you to pack more information into small sizes. If you have a lot of information that you would like your customers to know, you can add it all to folded brochures. This is usually possible because you can print the information on both sides of the paper. This means you can consist of texts and pictures if you want. However, once these brochures are folded, their size reduces. You don’t have to pay a lot of money when using the brochures as a marketing technique.
The reality that it is easy is another reason why you should use pocket-sized brochures. These brochures are usually a small sheet that has three panels folded inside. This means when you issue them to customers, they can simply place them in their pockets. Due to this, they don’t have to throw the brochures away. This means once they get home, they can read them and learn more about your business.
The reality that your information can be broken into sections is another reason why you should use folded brochures. In case you sell different kinds of products and services, you should definitely use pocket-sized brochures. For instance, in a case where you run a restaurant, you should give your customers folded brochures. You are able to divide up any information you have on the panels on your brochures. This makes it possible for you to post information about each product or service separately. You also avoid wasting your time planning your segments manually.
Another benefit associated with the use of brochures is that you can spend less. In a case where you sell high-end products like cars, issuing full-scale brochures is very affordable. However, whenever you sell cheap products, it might be your best option to use pocket-sized booklets. Whenever you are looking to spend less money, you should think about using pocket-sized brochures. You can talk to the printing company if this is what you want. In case your company is a startup, you should find ways to attract many customers. When doing this, you should make sure that you don’t end up spending more than you can afford. By using folded brochures, you can make sure that this can be accomplished. Another reason why you need to use folded brochures is that you can place them in rack holders. You don’t have to worry about additional expenses because most businesses already have these racks. As a startup business, using pocket-sized brochures allows you enjoy all the above merits.